Hey there, I'm Janett. Thank you so much for your interest in...

My Story

I founded FRIDA because I love dogs and I strongly believe that every dog in the world deserves a (long) life worth living. I grew up with mankind’s oldest friend since I was a little kid. My grandparents and parents always had Dachshunds, Terriers, Shepherd Dogs, Golden Retrievers, Longhair Collies and more. Back in the days I was also the youngest member in our local shelter. Maybe one reason why I am working closely together with shelter dogs in Germany and Vietnam as well. For me, life without dogs in unimaginable (let’s ignore the fact that I ate dog food when I was little, haha). I am a multi-certified dog coach, nutritionist and owner since about three decades. And I would love to help you make your dog’s life healthier, happier and longer.

My certifications

My lifelong journey with dogs goes beyond love — it’s built on dedication and knowledge. Growing up alongside loyal canine companions, my passion led to a deep commitment to understanding dogs inside and out. My expertise bridges human and canine behavior, combining my certifications as a personal and business coach—specialising in self-leadership and mentoring—with advanced studies in animal communication and behavior. This unique blend of skills enables me to not only understand dogs on a profound level but also guide owners in building stronger, more harmonious relationships with their furry companions. I have pursued extensive learning in:

Dog Behavior & Training: Lifelong studies complemented by training courses
Animal Behavior & Communication: General animal behaviour with specialised knowledge on the psyche and interaction patterns of dogs
Laboratory Diagnostics: Specific knowledge on correctly understanding your dog’s laboratory results (blood etc.), focused on longterm health and wellbeing
Dog Health & Nutrition: Distinct certification on species-appropriate, healthy nutrition
Certified Personal & Business Coaching: Skilled in mentoring and empowering human beings, now applied to dog owners for nurturing understanding and connection

Why Choose Us

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Client Testimonials

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“A testimonial from a client who benefited from your product or service. Testimonials can be a highly effective way of establishing credibility and increasing your company's reputation.”

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“A testimonial from a client who benefited from your product or service. Testimonials can be a highly effective way of establishing credibility and increasing your company's reputation.”

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30 mins to make a difference in your dog's life.

Yes, would love to talk.